Tuesday, April 3, 2012

Kal bhi aaj bhi Kal bhi ..

There are some jingles which made the particular brand the household name. One of those jingles was VIP luggage jingle "Kal Bhi Aaj Bhi kal bhi ..."

In 1990's when India was just opening it's market for the foreign products, VIP started this ad campaign and it made VIP as a leading luggage brand in India. I am not sure about the advertising agency or people behind this great ad campaign but sometimes when I become nostalgic - I remember this ad. 












Enjoy!!

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